The missing
conversions.

Last week’s report showed 40. This week shows 8.
What is the next action the evidence supports?

An analyst compares a paper chart with a laptop report

NO SOURCE OPEN

Inspect the evidence.

Each source answers a different part of the question. Open one above to begin.

Which next step is supported? Increase the budget to replace the missing leads. Report that customer demand fell by 80%. Ask the authorised owner to investigate the tracking change.

REVIEW NOT YET REQUESTED

Open the sources and choose an action. Your reasoning will appear here.

TAKE THIS HABIT WITH YOU

Keep the conclusion
inside the evidence.

Similar delivery and customer counts make a measurement problem worth investigating. They do not prove which technical detail is responsible. A release note gives you a useful lead, not a completed diagnosis.

Record the next check

Two colleagues discuss observations pinned to an office wall

The missingconversions.

Inspect the evidence.

Keep the conclusioninside the evidence.

The missing
conversions.

Keep the conclusion
inside the evidence.